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Data Privacy Information



Personal data protection and the protection of your private sphere is of great importance to us. We would like to take this opportunity to explain what happens when you use our personalised services and how we protect your data. In order to ensure the greatest possible protection of your private sphere, we consider it a matter of course that we comply with all the statutory provisions on data protection. As a diamond tools supplier focused on B to B markets, we don't have anyway other information than our customers current contact information.

Personal data


Personal data is information about your identity. This includes e.g. name, address, telephone number and email address. You do not have to reveal personal data in order to use our internet site. In certain situations, however, we do need your name and address as well as other information in order to provide the required services.

This applies, for example, to sending out information material and goods that have been ordered and when answering individual queries. Where this is necessary, we will inform you accordingly. In addition, we only store and process data that you make available to us either voluntarily or automatically. If we ask you for further information, such information is voluntary. Processing of personal data takes place exclusively for the purpose of fulfilling the requested offer and in order to safeguard our own legitimate interests.


Intended use of personal data

We use the personal data which you provide in order to answer your enquiries, to process your orders and to provide you with access to certain information or offers. We will not sell your personal data to third parties or otherwise market it.

Use of data for a specific purpose


We will only collect, process and use the personal data, which you make available to us online, for the purpose indicated. Your personal data will not be passed on to third parties without your necessary consent. We only collect personal data and transmit it to those government institutions and authorities that are entitled to receive such information, in compliance with the applicable laws or insofar as we are obliged to do so under court order.


Non-personal data collected automatically


When using our internet sites, the following data will be stored for administrative and technical reasons: name of the accessed site, browser and operating system used, date and time of access, the search machines used, names of the downloaded files and your IP address. We analyse this technical data anonymously and solely for statistical purposes, in order to ensure the continual optimisation of our internet presence and to improve our internet content. This anonymised data is stored on secure systems separately from personal information and does not permit any identification of an individual person. Your personal data and private sphere is thus protected at all times.



Persons under 16 years of age should not send any personal data to us without the permission of their parents or guardian. We do not request or collect any data from children or young persons nor do we pass it on to third parties.




In so far as you use external links that are offered within the framework of our internet site, this Data Privacy Statement does not cover such links. Where we offer links, we endeavour to ensure that they also comply with our data protection and security standards. However, we have no control over compliance with data protection and security provisions by other providers.  Please therefore find out about this for yourself on the internet sites of the other providers by way of the data privacy statements located there. 


Contact details


Rue Général Mellier 27, B


Tel: +32 (0)71 87 76 40

Fax: +32 (0)71 87 92 32



Data Protection Topics :

If you have any questions about data protection, please do not hesitate to contact us.

General information on the use of cookies


The use of cookies enables us to provide users of our internet site with more user-friendly services. This is not possible without cookies. We optimise our information and offers based on the data collected via cookies. We use cookies to fill the shopping basket and they also allow us to show you the products that are still in your shopping basket the next time you visit our site. Automatic registration in the Shop is made possible by way of cookies. By configuring your browser, it is possible to generally disable the use of cookies for our site. You can also delete existing cookies by way of the appropriate browser function.

Where cookies are disabled, this may mean that parts of the internet site will not be usable or that its use will be limited.


Information on special cookies


We use various cookies on our website in order to analyse use of the website and to advertise our products in a targeted manner. In this regard, we use technologies from various providers (e.g. Google, Yahoo, Trusted Shops, Pulse Point, SPOTX, VE Interactive , …).


Google cookies


Various cookies are used in connection with the use of Google Analytics. These may change over time. This is therefore a summarised description of the use of Google Analytics.

This website uses Google Analytics from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA)

Google Analytics allows data, sessions and interactions, across multiple devices, to be assigned to a pseudonymous user ID. This enables user activities to be analysed across devices.

These cookies, which are text files stored on your computer, assist in creating an analysis of the use of this website. We apply the “IP-Anonymisation” function. The data is therefore processed in an EU state or another member state of the EEA. In exceptional cases, the full IP address may be sent to a server in the USA and shortened there. The IP address transmitted to Google Analytics by your browser will not be combined with other Google data. Google evaluates the data transmitted, on our behalf, and provides us with reports on website activity and usage.  Google also provides additional services associated with the use of the website and the Internet. We therefore have a legitimate interest in processing the data. Legal basis in this regard is Section 15 (3) German Telemedia Act (TMG) or Art. 6 (1) (f) GDPR. After 14 months, the data thus collected by the cookies will be deleted automatically once a month.

You can configure the management of cookies by way of the settings in your browser software.

You can use the opt-out cookie ( to prevent data processing by Google. To do this you have to download and install the browser add-on. If you wish to do this across multiple devices, this add-on will need to be installed on all the devices.

Deletion and management of cookies


Depending on which browser you use, you can manage the use of cookies. The following assistance is available for standard browsers:

Microsoft Explorer :

Firefox :

Google Chrome :

Safari :

Opera :


Social media



Our site, with your consent to conversion, uses the Facebook Visitor Action Pixel, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This way, the behavior of the site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures optimized. The collected data are anonymous to us as the operator of this website, we can not draw conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage directive. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of data can not be influenced by us as the site operator. It may also be stored for these purposes, a cookie on your computer. Please refer to the privacy policy of Facebook for more information on how to protect your privacy:
You can also use the remarketing feature "Custom Audiences" in the Ads Settings section under deactivate. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can opt out of use-based advertising from Facebook on the European Interactive Digital Advertising Alliance website.

Rights of data subjects :


You have the right to limit use of your personal data at all times. In order to exercise your rights, please contact our Data Protection Officer directly; the contact details can be found at the beginning of this document. As a data subject, the following rights are available to you:

  • Right to information
    Any data subject has the right to receive a summary of his/her processed personal data.

  • Right to rectification
    Any data subject has the right to require rectification of his/her processed personal data.

  • Right to erasure
    Any data subject has the right to have his/her processed personal data erased provided statutory requirements do not prevent this.

  • Right to restrict use
    Any data subject has the right to restrict the further use of his/her processed personal data.

  • Right to object
    Any data subject has the right to object to the further use of his/her processed personal data.

  • Right to data portability
    Any data subject has the right to have his/her processed personal data transferred in machine-readable format to third parties for further use.

  • Right of complaint
    Any data subject has the right to lodge a complaint with the data protection supervisory authority in the event of non-compliance with guaranteed data processing. This supervisory authority can be contacted at


Updating data privacy information

This Data Privacy Information is continually updated in line with current functions, technologies and applicable law. This takes place at irregular intervals. The Data Privacy Statement displayed on the internet site applies, as amended from time to time.


As of : May 2018

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